Archive for April, 2009

How to be Googled

Sunday, April 19th, 2009

You may ask what does it take to be ranked by a particular search engine?  Are there any guidelines?  If there are, what are their focal points?  For these questions, yes, search engines do have their own guidelines in page ranking and indexing.  Let us take Google for example.

 

Who does not know Google?  I’m sure that we all knew Google as perhaps one of the most popular search engines in the world of internet.  Many site owners are submitting their sites to Google in order to be ranked and indexed.  However, Google has three guidelines in order for your website to be ranked and shown in the search engine.

 

First guideline focuses on the design and content of your site.  This category will tell you how does the content help in order for your page to be easily seen on the internet.  Such advice like the importance of using text in your site as links instead of pictures or images.  The reason is that Google recognizes the text and not the images.  So using texts as link would increase the chances of you being seen on the web.  They are also reminding every site owner to double check every link on their site.  Broken links would affect the site’s visibility on the search engine.  And probably the most important is keeping your site with consistent and reliable contents.

 

Second is the technical guideline.  This is the category which I think the only people who can understand are the web designers and developers.  This guideline gives advice on how to make your site visible in Google by checking the whole build of your site – how you can utilize every tool in order to befriend the Google spiders.  And this also states that the website should be tested and viewed in different types and builds of browsers because this may also affect the visibility of your site in Google.

 

The third guideline is the most crucial part of all.  As Google said, you may take a little note of the design and content and technical aspect of your site but you must not take the quality guideline for granted.  Because one wrong move in building your site may cause its total disappearance in the world of Google.  The quality guideline has two principles.  The basic and the specific guidelines.  The basic guidelines focuses on how should the website work for the benefit of the consumers instead of stepping on the highest ladder of page ranking.  At the same time, Google has also emphasized to refrain from using applications that would be against their Terms of Service.  Taking this basic guideline in mind would keep a good relationship between the website, users and Google itself.

 

When it comes to specific guidelines, Google has stated the exact measures that the website owner should avoid just to be on top of the page rank.  Examples of these are using different sites but have the same content.  Another is using adwares or malicious applications on the site.  Cluttering your site with loads of irrelevant keywords is also included in the specific guidelines.

 

Google is making sure that every site is doing their best in order to follow the guidelines.  This is not just for the benefit of the site but also for the consumer.  And once the site is good to go, it can easily be submitted to Google and be indexed.

 

For a detailed discussion of the guidelines, please check the Google’s Webmaster guideline on this link:

http://www.google.com/support/webmasters/bin/answer.py?answer=35769

SEO and Your Business

Sunday, April 19th, 2009

Nowadays, SEO is considered as the most important instrument in online business.  This is for the reason that SEO can bring in good traffic that would be beneficial for your business.  Traffic, as defined in the world of internet, is the number of hits to your site.  The meaning of hits is the number of clicks that was done on your site.  This is quite beneficial to the businesses especially those starting ones.  However, SEO does not mean that you are just going to put in a number of keywords in your site.  You need to consider several points in order for SEO to work for you.

 

Your main purpose in using SEO is to include your website on the list of the top or most popular searches in the search engines.  You can do two things in order to do this.  First of all is to calibrate your site’s keywords.  These keywords should be related to the services that you are offering.  You must have consistent keyword utilization so that the search engine would direct the queries to your site.  Another thing that you can do is to use articles with the same keywords.  This is where SEO article writing comes in.  Once an article is written, you need to pass them to article listings in order to see the page rank.  In order to get the best traffic on your site through keywords, you should be in the shoe of your potential clients.  You must think about what could be their word play when in comes to searching?  Will they type general inquiries or a specific one?  Aside from fitting in your customers’ shoe, online resources for effective key words are already available.  They have a line up of keyword suggestions for all topics that you can think of.

 

If you think that doing SEO on your own is a bit tricky for you, there are a growing number of SEO firms that can assist you in your SEO needs.  They have dedicated their lives in studying and perfecting the art of SEO so they are the ones who are knowledgeable in this field.  SEO experts have the capability of increasing the traffic to your site.

 

SEO is not that hard.  There are already available resources online to teach you the fundamentals of SEO and word play.  Do not think twice.  SEO is a very beneficial tool that can help your business as long as you execute it right.

Spotting a Reliable SEO Service

Sunday, April 19th, 2009

Businesses today are trying all the possible means of promoting their businesses.  In one way or another, they have tried print ads, video media and of course the internet.  Internet marketing today is going an upward slant in the chart.  Many businesses are constructing their websites in order to reach out to potential customers.

 

However, for starting businesses, sometimes it is hard for them to be recognized with all the big websites that are visible in the internet.  How can they keep up with their massive internet advertisement?  This is where SEO plays a major role.

 

Search engine optimization or SEO is designed in order for your website to at least be on the most relevant results in search engines.  Being on the first pages of the search engines, the website is making an impression that is the most applicable to the internet users’ concerns.  With this impression, there is a great chance that your site will be checked thus attracting potential customers in the process.  This is the reason why website owners are hiring SEO experts’ services.

 

However, how would you know if the SEO expert that you are going to consult is a reliable one?  A reliable SEO is the ones whom you can ask for some information.  As a potential customer, one would like to ask about the company profile, expertise and the likes.  You may want to ask some sample work that have been published.  You are also free to ask about some specifics of the service.  For example, will the customer be knowledgeable of the changes that the firm will implement on the site.  Can the SEO firm follow the specific requirements by the customer?  You can also ask about some technical stuff like how does SEO and the search engine work.  What are the reasons why some sites are on the top and why other sites are being withdrawn from the search engine.  A legitimate SEO would be able to answer that.

 

Those who claim to be “SEOs” who does not divulge information about what they are doing in the site must bring doubts to you.  Being in a professional business relationship, SEO should inform the site owner about every alteration or modification that will happen.  You should also be skeptical when an SEO promises that they can bring your site on the top of every search list because they are affiliated or tied up with any search engine.  This is not true because search engines work the same way as everybody else.  No one is put on a priority list.

 

Remember, choosing a reliable SEO would be beneficial for the success of your business.  Search the internet for available SEO services.  The business owner and SEO should work together for the success of the business.

What is SEO?: A Major Question

Monday, April 6th, 2009

Internet could be one of your options in promoting your business. And Search Engine Optimization could be one of your promotional tools in the world of internet today. The search engine optimization or also known as SEO is making a name in terms of effective online marketing. Being as an effective marketing strategy, business men, starting or not, are getting into the magic of “word play” in SEO.

Search engine optimization’s result in bringing in revenues into businesses cannot deny its effectiveness. The main goal of SEO is to put your business on top of the search results. Being on the top of the search engines are perceived as being the most applicable to search queries. Thus, being the most applicable means more hits to your site. More hits mean more potential clients for your business.

SEO will change the ranking of a website in search engines. This means that SEO can bring your site at the top most or at least within the first page of the search engines. Once your page ranking went on a downward slope, your website might be found at the succeeding pages of the search engine. Potential clients may not take time to check on the middle part, losing the chance of attracting clients in the process.

There are two key factors in terms of page ranking in SEO: keyword and links. Keyword is where the “word play” comes in. You need to think of keywords that are of major relevance to your site. This will guarantee that your potential clients can find you easily. But there is a catch in word play, you can’t just put any keywords to your site. If you use beside the point keywords then the search engine may not show your site in the result page. No views, no potential clients. So you must think creatively to come up with keywords for your business. And for these creative ideas, there are a growing number of SEO services in the online market today.

Linking is also as important as keywords. And just like keywords, you need not to flood your site with links. What you can do is that you can promote your website link on other sites. Quality and not the quantity of the links are working in SEO.

SEO is of major importance for businesses. Without it, it would be hard for your clients to contact your business and thus will make success farther from you. And because internet is always up to date and with a number of users, you are sure that SEO can bring money to your business.